Purchase Structured SetTlement

There are lots of ways to get traffic to your
website however most people are interested in getting
the most traffic for the least amount of money,
preferably for free.

While it’s difficult to get anything for free nowadays
there are still a few good ways to help build your web
traffic and still pay nothing.

1. Build a second content-rich website.

Because content is king on the internet many have
adopted the idea of building a content-rich site in
addition to their original sales site.

If you set up your title, description and keyword
tags carefully and find a good balance for your keyword
saturation, you may be better able to achieve high search
engine rankings with a site that contains only good content
and information.

Once you have built your content-rich site you can then use
the content to point your viewers to your sales site.

2. Add an article page to your existing site.

By adding article pages to your web site you can
once again point your readers to your sales page.

For example, let’s say you have a website that sells
vitamins. Set up a few article pages that reference
vitamins such as a page on the benefits of vitamins,
how to take vitamins, the effects of vitamins, etc.
Allow each of the articles to reference links to your
sales page.

This can be a very effective sales tactic because you’ve
attracted the attention of someone interested in your
topic. If they read your article and like what they’ve
read they’re more apt to check out your links and you’ve
increased your chances of making a sale.

Also, with proper meta tags and keyword usage, an article
page is much more likely to make it to the top of a search
engine listing than a sales page.

3. Submit your articles

Any articles that you write should be submitted to as
many sites that accept articles as possible. This is
important because sites that accept and include your
articles in their article banks establish links for
you and you are not obligated to reciprocate.

4. Build your links through reciprocal linking

By establishing reciprocal links you are verifying to the
search engines that you have credibility. If high ranking
sites link to your site then the search engines
will find you worthy of high ranking as well.

Find sites that rank well and request a link exchange.
This can be done manually or you can purchase linking
programs that will automate this for you. Either way
spend a few weeks focusing on creating quality links
and you will soon see your link ratings go up as well.

5. Join and participate in online forums.

The internet is full of discussion forums that cover
hundreds of business and non-business topics.

Find a forum in your topic and look over the discussions.
Ask questions, contribute your expertise and get to
know some of the forum members. This is an excellent
opportunity for you to meet others and introduct your
website. It also helps build trust while helping you
learn how others have found success.

Elizabeth McGee has spent 20 years in the service and support industry. She has moved her expertise to the world wide web specializing in affiliate sales. Elizabeth remains dedicated to helping businesses find trusted tools, enhance customer service, build confidence and increase sales. You can visit Elizabeth’s sites at: http://www.pro-marketing-online.com http://www.homenotion.com

SEO, search engine optimization

Although the sale of FSBO in real estate market is less than 20 percent, however if you are owner of a house and want to sell your property through FSBO, it might be a good option for you. In real estate market the majority of property is sold through agents and both the seller and buyer have to pay a hefty commissions on the deal.

Actually sometimes as an FSBO house owner, you might find it difficult to sell your house to the buyers if you are unable to list your house at the right site. Most of the time an FSBO house owner just put for sale board in front of the house and it is really difficult to attract the prospective buyers.

The other mistakes an FSBO property owner commits when he or she put the sale listing at various places in his/her locality such as community centers, schools, parks etc. Actually the property listing should be done at certain websites. These websites might attract the potential buyers.

Most of the time FSBO property do not get proper price and you as an owner go to real estate agent to sale your property. The advantage of approaching real estate agents is that you get your property sold in less time as these agents already have a number of potential customers and therefore don’t take more times. Further as your deal is quickly finalized, you save a lot of money as mortgage installment and other repair and maintenance expenses.

The other advantage of real estate market is that, you generally need not worry about the price negotiations as the real estate agents do on your behalf with the buyer, but at the same time you should ensure that you get the bottom line you have fixed for your property. However, the main disadvantage is that for selling your property you have to pay hefty commission to real estate agents.

Even then the FSBO property owner have to pay large amount as commission to the real estate agents, above 90% of FSBO owners wants to sell their next house through real estate agents. The major reason of it is that most of the owners are not aware about the proper listing of house and the paper works required to complete the transfer of house. But now days FSBO is the best way to sell you house without commission.

PostYourPad.com has the most listings on the Web for homes under $500k.
Sell homes with 0% commission and deal directly with serious home buyers.
Buy or Sell Your Home at 0% Commission with FSBO Site.

how to get high fast

A compelling ad is your workhorse for any automated network-marketing program. Your ad is what will pull interested prospects into your opt in system and persuade them to leave contact information on your autoresponder or voicemail.

Here are seven steps to creating your own compelling ad:

1. Under-promise/Under-hype. If your claim is too over the top, your prospects will not believe your ad. They will dismiss it as hype and move on. Not only that, you run the risk of getting your company in trouble with government regulators. It is better to low ball your claims and promises.
2. Call for Action. As you create your ad, start backward from what you want your prospects to do. In all likelihood, you will want them to visit the opt in page for your autoresponder or call your sizzle line (voicemail with a 24 recorded message).
3. Minimize the Threat Level. Remove any perception of difficulty or pressure for them to act. If you want them to call a phone line, a toll free number is better than a local exchange. Announce that it is a 24 Hour Recorded Message to let them know they won’t be speaking to a live, high-pressure sales person when they call.

   Once someone visits your opt in page, let them know your anti-spam policy, and don’t ask for more information than their name and email address.

4. A Reason To Act Give your prospects a compelling REASON to take action. This is a strong, benefit statement. You won’t come up with a compelling reason right away, so ask your self what your prospect wants and write out an entire list of “I wants” from the point of view of your prospect.

   This is a “get inside their heads” exercise that forces you to stop saying nonsense like, “it’s a 12 year old, S&P 500 company that is turning the network marketing world upside down.” What does any of that have to do with what your prospect wants? Not a thing of course. But if your reason to act is based upon what they want (quit their job, stay home with the kids, buy a new house, etc), your ad will be much more compelling.

5. Brevity. Keep your benefit statement short and concise. This is where the hard work comes in. the only way I know to do this step well is to write out a list of 50 or more benefit statements, using the ideas you generated from your “I want” list. Once you have this list, walk away for a while ( hours or days if need be) and come back to it fresh. Don’t worry that you can’t use some of your gems. You’ll find that some of those unused benefit statements work well later on your recorded message or opt in page.
6. Instant Gratification. A great ad is a two-way exchange. The basic formula is, “if you will do this (leave your contact information), you will get this (beneficial information they will receive ASAP). It is easy to write benefits they can achieve in six to twelve months. But that is not what a great ad should do. Give them a benefit they can have right now. Tell them they will “find out how” to become financially independent in 12 months. Or they will “receive exciting information right away” that will show them how to put an extra $200 to $900 into their pockets every week.
7. Follow Through. Technically this is not part of writing the ad, but if you don’t do this step, everything else you do is a waste of time. Do a dry run of how the information is delivered via your autoresponder or voicemail. If the voice message comes through garbled, you may not be able to contact that person. If the email messages have raw html code all over it, the message loses its punch. This step insures you see the backend of this process.

Follow each one of these steps and you will have much more than a compelling ad. You will have created a SYSTEM for magnetically acquiring leads and prospects to fuel your network marketing business.

COPYRIGHT © 2006, Charles Brown

Charles Brown is a copywriter and internet marketer who teaches entrepreneurs how to create superior marketing campaigns, write compelling web content, capture more leads, build huge email lists and use autoresponders to turn casual website visitors into buyers. His popular newsletter, Tightwad Marketing Ideas is a must for any entrepreneur wanting to successfully market any business without spending a fortune.

SEO, search engine optimization

Brazil comprises 8.5m square km, roughly 35 times the area of the UK. The largest country in South America and the fifth largest country in the world, it comprises a federation of 26 states, each having considerable autonomy.

Brazil has borders with Argentina, Bolivia, Colombia, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, and Venezuela. It also has a 7,500km Atlantic seaboard.

The massive River Amazon flows through the northern half of the country (the Amazon basin covers more than half of the country) and the impressive Parana through the south.

Rio de Janeiro is on the Atlantic coast to the south, as is Sao Paulo. Brazilia, the capital, is inland.

The country has a number of climatic zones ranging from the Amazon region where the temperature averages 27 Degrees C, to the dry north east where temperatures can exceed 40 Degrees C, and the south near Uruguay where average temperatures are 17 to 19 Degrees C.

Brazil’s economy, the tenth largest in the world, grew by 3.7 per cent in 2006, up from 2.9 per cent in 2005, and is expected to grow by 4 per cent in 2007. The Foreign and Commonwealth Office says the country has a history of economic boom and bust, but that economic reforms in the 1990s have brought some stability to its finances. These reforms included the launch of a new currency (the Real) to tackle inflation, and a programme of privatisation.

‘Brazil is a rapidly emerging global player of great importance to British interests - economic, political and commercial’, according to the Foreign Office.

Most large industry is in the south and south east. The north east is the poorest region but is beginning to attract new investment. Overall Brazil is one of the most unequal societies in the world with 5 per cent of the population owning 85 per cent of its wealth.

The threat of terrorism in Brazil is rated as ‘low’ by the Foreign Office. However, ‘there are frequent violent clashes between the Police and drug gangs in the slum areas of Rio de Janeiro. ‘You should avoid these areas, remain alert and aware of local conditions at all times’, says the FO. Also ‘drug trafficking and use is widespread, with severe penalties in Brazil’.

Thefts from cars are common, and cases of car-jacking occur, sometimes with the occupants being taken and forced to withdraw money at cash machines. ‘Avoid venturing out after dark in quiet streets except under reliable local advice’, advises the FO. ‘The threat of personal attack is lower outside the cities. However, incidents can occur anywhere, even in holiday destinations that appear relatively secure’.

It also says that credit card fraud is common ‘and you should never lose sight of your cards’.

British nationals are normally admitted to Brazil without a visa as tourists or business visitors for an initial maximum stay of 90 days, although Brazilian immigration officials can exercise their right to give less than this. The Foreign Office advises visitors who wish to stay for longer to apply to the Federal Police for an extension in advance of the 90 day period. Those who overstay their visa entitlements are likely to be given 8 days notice to leave the country at their own expense and risk fines or deportation.

UK property investors may buy Brazilian property subject to some specific restrictions applying, for example, to islands and rural land. However, a pre-requisite is to obtain a Cadastro de Pessoa Fiasica - an official tax identification number issued by the Brazilian federal tax authorities and required for a range of formal transaction. Obtaining this can be longwinded and involves obtaining Portuguese translation of the applicant’s birth certificate authenticated by the Brazilian consulate in the applicant’s home country. However, some developers will assist buyers to obtain CPFs.

The property buying process is similar to others involving verification of documentation by a notary public. However, the process is assisted by a reliable national land registry containing details of title and charges. Even so, buyers are advised to appoint their own solicitors.

Mortgage finance is difficult if not impossible for overseas investor to obtain in Brazil and is expensive. Payment by installments for new properties is also likely to be an expensive form of finance.

If funds are transferred to Brazil to pay for property this should be done via the Central Bank of Brazil as otherwise there may be problems later in repatriating amounts.

A focus on investment property Brazil is one of many country focus sections that can be found at Fly2let.net the free unbiased resource for investment property overseas.

tips for higher page ranking

With the Internet hosting more and more opportunities for article submission, it is imperative you keep the following qualities in mind if you intend being a successful article writer.

1 - Your article should be well written, with acute attention paid to grammar and spelling. Carry out some research and be informative about your topic. The more professional in appearance your article is, the more its credibility. A poorly structured article will not drive buyers to your site.

2 - Affiliate marketing is a good strategy, and one which gets linked traffic to your website. It simply means posting an article on another website which may be a write up about an individual, a company or even a product. In this manner you avail of an instant link to your own website. If this this drives more traffic to your website than to the source, you can offer a small payment in return.

3 - Nothing pays more than an effective marketing strategy. List your articles on any of the article listing sites that are conveniently available online. In this manner you are laying your work open for all readers to see, like and buy. As a result you have a thriving business through your article writing.

4 - There is no need to sit back if you have sold your article once. Unless your contract with the first buyer says otherwise, you are free to sell it again and again. If it is contracted that you cannot sell the same article to a second buyer, do go ahead and use the information in those articles to create new ones.

Do not restrict your writing to a specific target audience, since the arena of topics is limitless. The more prolific is your writing, the larger clientele it will attract. This again is a good selling tactic.

Do you want to learn more about article writing to build your list?

Download my free ebook here: Article Marketing Success.

Janet B Cole is a powerful coach and online mentor. She has over 400 articles in print and has published several ebooks.

The British tourist has always been an adventurous sort, keen to get to new places before the rest of the world. Therefore, it isn’t surprising that overseas property buyers are of the same persuasion. Brits have been at the front of the queue for the emerging markets across the new countries of Central and Eastern Europe, and the same is now happening with North Africa. This is interesting, bearing in mind the fact that many of the countries in which Brits are leading the property development boom have stronger ties with other European powers than they do with the UK.

Take Morocco’s property market for example. It was a favourite destination for bohemian British travellers in the 1960s, but with a history of colonial rule, it is the French who have more of a cultural influence here. Nevertheless, British buyers are the ones who are driving the growth of the new purpose-built resort developments that are springing up across Morocco. Some of this is a natural extension of the traditional visits to the southern coast of Spain, as it is only another half an hour to fly to the Mediterranean coast of Africa. The developments here are a fraction of the price of a comparable property in Spain, and take little or no extra effort to reach.

Egypt is a similar situation, though the property market in Egypt here is much more open, with buyers from France, Russia, Italy and the UK all looking for the best developments and the perfect sea views for their properties. Prices again are much lower than in similar countries, but the main difference is in the way the two countries have built the interest from both tourists and overseas property investors. Egypt concentrated initially on attracting tourists, and then continued to build hotels to cater for the rising demand. The government then decided to invest more in residential tourism, and aided the process of building and selling property to foreign nationals - perhaps spurred on by the success of near neighbour Dubai.

Morocco, on the other hand, has decided to build in the residential side of its tourism offering at the same time as the hotel developments. The government has committed to spending billions of Euros in developing new resorts and putting in the infrastructure to attract 10 million visitors per year to the country, thus boosting incomes and GDP for the population.

There is yet another approach being taken on the Cape Verde islands. This former Portuguese colony, off the coast of North West Africa, has also had an influx of British overseas property buyers in the past couple of years. The government has continued with the planned infrastructure improvements, including a new international airport, but has left the development of tourist beds to Cape Verde property companies. They have even placed some restrictions on the amount and type of building going on, in order to preserve the character and nature of the islands.

Three different parts of North Africa are all treating the growth of the overseas property market in different ways - but there is something for everyone in the new tourist hotspots here.

Pauline Felward is an expert in the field of Overseas Property, with expertise specialising in upcoming markets around the world. Read the guides to buying property in Morocco
buying property in Egypt and Cape Verde for further details on the markets there. For this and more information on how to buy property overseas, please visit BuyAssociation

The property price dilemma

As a homeowner selling your home you are faced with a dilemma when setting the asking price for your property. Ask too much and you risk your property sitting on the market for months without attracting any offers. Ask too little and you lose out financially. Faced with this choice many homeowners set their asking price too high believing that they can always lower the price if the property doesn’t sell. However this can have disastrous consequences for the value of your home.

Setting the correct price is the most important part of selling your home. Whether selling your home FSBO or through a real estate agent it is vital to get the asking price right first time. Your aim is to sell your property in a reasonable amount of time and to get on with living your life, in order to do this you must set a realistic price.

Buyers know the real estate market

Buyers are often well researched when it comes to the current real estate market. Therefore if a property is overpriced, it simply won’t sell. As a homeowner you may well feel that a prospective buyer can always make you an offer but in many cases buyers will simply walk away. It is said that a reasonably priced property will attract reasonable offers but an excessively over priced property will attract no offers.

If a property is over priced and doesn’t sell it will sit on the market and will quickly become stale. Buyers will recognize the property as having been on the market for some time and assume that there must be something wrong with it; the property will have gained the reputation of being a lemon. If you overprice the house to test the market and then reduce the price later, it signals to buyers that the property was and may still be overpriced. Homes that are listed through real estate agents are particularly vulnerable as many agents give homeowners inflated valuations on their property to try and secure the listing. The owner is later conditioned by the agent to accept a lower offer that is often less than the true value of the property.

Factors affecting the price of your property

The amount of time that you have to sell your home will affect its sale price. Any property will sell if the price is low enough. If the real estate market is slow and you need to sell quickly you may have to accept a lower price to sell you property. By offering a property for sale at a lower price the pool of potential buyers is expanded as the property becomes attractive to real estate investors who either want to rent the property to tenants or renovate and sell at a profit. If you are not in a hurry to sell your property you can concentrate on appealing to homeowners rather than investors. Homeowners are less likely to be concerned about rental yield and profit margins and will pay more for a home that they fall in love with.

Some factors other than time that affect the price of a property are:

Location: You can’t get away from this one; the cliché location, location, location is well known because it is true. If your property is located in a desirable area that is in demand, you will be able to get a higher price than you can for the same house in a less desirable area.

Condition: A house that has been well maintained and can be moved into without the new owners having to undertake any major renovations will always sell for more than one that has been neglected and needs work.

Desirable amenities: If your house has popular amenities such as parks, schools and shops close by, it will sell for a higher price.

FSBO and property prices

As a FSBO homeowner you are in a fantastic position in that you can under cut your competition (properties listed with real estate agents) and still keep more of the equity in your pocket as you have no real estate agent’s fees to pay. However a significant number of FSBO owners erode their competitive advantage by asking the same or more than properties listed through an agent.

Opinion is divided as to whether buyers would rather buy direct from the owner or through an agent. Some people feel that buyers prefer to negotiate through an agent, as they can be more honest in their feedback, therefore if these buyers are to be enticed to consider FSBO properties they need a reduced price to attract them. Others feel that buyers would rather deal direct with owner rather than have to put up with the deceit and games played by some agents. Having dealt with many agents and FSBO owners I would rather deal direct any day.

Whether the prospective buyer prefers to deal direct or would rather be negotiating through an agent one thing is for certain. The buyer knows that the homeowner is saving a considerable amount through not having to pay commission and will expect the homeowner to share some of this saving with them.

Any sensible FSBO vendor will share the saved commission with the buyer by accepting a slightly lower price. The homeowner is still ahead in terms of the equity they have in their pocket and can move on and get on with their life in their new home. It is important to focus on selling your home not how much you can save.

How to determine the price of your property

In order to determine the price of your property it is necessary to compare your property to other homes that have sold in your neighbourhood. There are three ways that this can be done:

1. Online valuation service

These services compile reports based on historic sales data for a particular suburb or street. They are a useful overview and provide information quickly and easily but provide fairly high level information e.g. you may be able to find out the average house price in a street but may not know how many bedrooms the average house has.

2. A professional valuer

A professional valuation is the most accurate way to find out how much your property is worth. A valuation from a professional valuer is not the same as a valuation that you might get from a real estate agent. A professional valuer has no financial interest in your property and is legally responsible for their valuation. Banks will require a valuation from a professional valuer in order to issue a mortgage. Banks will not accept a valuation from a real estate agent, as they know that these are not reliable.
In order to value your home the valuer will visit the property to make measurements and assess the condition. They will then consider how your property compares to other properties that have sold in the local area.

3. Comparative market analysis

It is possible to conduct your own market analysis by comparing your home to others that have sold in the area. The key here is to compare to the selling price of other properties and not the asking price.
Find 4-5 houses similar to yours that sold in your area over the last 6 months. Ask agents or owners or use property records to find out what the properties listed and sold for. Keep an eye on newspaper property pages for examples of recent sales.
As no two homes are exactly the same it will be necessary to make adjustments for differences between your home and those in the comparison e.g. if the home in the comparison has a renovated bathroom and your property does not you will need to reduce the comparison price.

Setting the asking price for your property

It is difficult trying to subjectively value your home because of the emotional attachment that you have. This can lead you to over emphasise the property’s good points and to overlook any shortcomings. In order to get the most accurate valuation we would recommend investing in a professional valuation.

When setting the asking price it is important to remember that the only thing that is relevant is how much a buyer is prepared to pay for your home today. It does not matter how much you paid for your home five years ago, nor does it matter how much your new home is costing or how much you still owe on your mortgage. It is only your property’s value as determined by the current real estate market that is relevant.

You may however wish to include a small buffer to allow for some negotiating room. 5% more on the asking price will give enough room to negotiate but will not overprice the property so much that buyers are scared away.

How to maximise your equity

In order to maximise the amount of money that you end up with in your pocket we recommend using a professional valuer to determine the property value.

Once you have decided how much to sell your property for listing with a good FSBO website (also known as private sale) means you avoid paying commission to a real estate agent and can maximise the amount of equity you are left with.

Nicholas Butler is an member of the smartvendor.com.au team

Smartvendor.com.au is an Australian private sale (FSBO) Site - Smartvendor.com.au is committed to providing Australian homeowners a value for money alternative to traditional real estate agents

http://www.smartvendor.com.au

It seems that era of lucrative investment in Dubai never stops. A large number of investors are still flowing money in and out of this seemingly unstoppable futuristic city. Also the projects launched recently in other Emirates have generate tremendous interest from the public and local authority to develop their own infrastructure and lifestyle for the growing tourism industry and business industry.

Ajman, Abu Dhabi and Ras Al Khaimah are the Emirates who have succeed to continue the vision of Dubai. The incentive is of course price, an apartment in Dubai will cost you three times more than an apartment in Ajman, a commercial space in Dubai will cost you all most the same in Abu Dhabi but the capital and payment plan are more convenient. Discussions of a casino in Ajman, the excitement to create a new Las Vegas in the UAE, will attract a flow of tourism in the region. Predictions are the hotel industry will explode in that emirate. Our recommendation is to invest in tourism (Hotels, Retail Shops etc…) these industries will continue to grow at a higher rate every year closer to the completion of the vision that is Dubai and many years after.

Dubai is becoming a multi purpose hub for the region, a transit destination for the Asian and South African economy, a platform of communication and a destination to shop or enjoy a holiday. The rulers of the Emirates have achieved their objective to put not only Dubai but the entire UAE on the map.

Dubai Real Estate and Dubai Property

Learn how to Get More Buyers

It’s no longer possible to grow a highly success internet marketing business by just being aware of the needs and demands of your target customer. In today’s marketplace you must also employ marketing tactics to magnify the impact of your sales while doing all the right things to keep your customers thrilled. A highly effective tool for achieving those results is the product funnel. By creating your own product funnel you are able to develop a variety of products that meet the needs of customers across your subscriber base. In this article we will examine tactics to make your products shine.

The first tactic is to create a series of products to meet the varied needs of your prospective customers. By creating an assortment of products you can target specific products at specific sub-groups within your subscriber list. For example skill levels, experience, different needs and problems can all be met by creating a series of products. Low-end products such as eBook can be created with beginners in mind, mid-point products can be created for intermediate skill-levels and high-end products will be available for advanced skill-levels. You have a product set that meets all the needs, problems, and demands that your subscribers will have. A complete set of products goes a long way toward building trust and confidence in you as an expert who is customer focused as well.

The next tactic is to focus on product quality at all times. Your goal, and actually the key to long-term success, is to make sure every product is of such high quality that your buyers are so happy that they always return to you when they have new needs, wants or problems. High-quality products that exceed expectations for the price paid are the ticket. Create products that fully speak to the problems, issues, and needs guarantee you repeat business and great word-of-mouth advertising for your internet marketing efforts as well.

The next tactic is to always have a continuous stream of prospective customers coming into the product funnel you create. That continuous stream of new prospective buyers makes certain that you will also have a continuous stream of sales, revenue and profits. To achieve that result you must be extremely focused on advertising and promoting all of your products and services via activities such as list building and article marketing. You must also focus on relationship building from the moment prospective buyers hear about you.

The final tactic is regarding recommendations. Recommendations not only help to attract new customers, but they also aid in retention of existing customers by reinforcing the satisfaction others are getting with your products and services. Request existing customers recommend your products and services in your product funnel in exchange for something deemed to be of value. It doesn’t require an expensive gift. Rather an eBook, a voucher or certificate, or even a discount on a future product purchase all work well.

To your internet marketing success!

Interesting in learning more about this topic? Download my free ebook on internet marketing.

Bob Hamilton is an entrepreneur, author, writer, business consultant and trainer. http://www.OpeningADollarStore.com

According to some industry surveys, companies sell as much as 50% of all new products and services to first time buyers. That’s powerful information that you should take advantage of to help grow your business. Here’s what a typical purchase process might look like and what you should do to increase your sales.

Step 1 - Referrals - Many first time buyers don’t know a lot about the products and services you offer so they do what most people do? They ask friends what they know and like and who they’d recommend.

Over 40% of the small business owners who participated in a recent Internet poll revealed that referrals brought them the biggest returns over traditional marketing methods. Why? Because a referred prospect comes to you pre-disposed to buy your products or services.

You need to have a referral-marketing system in place. A good referral marketing system should leverage all your other sales and marketing efforts and be capable of producing quality results over a long period of time. My method of choice is postcards because they can be personalized, are simple to use and very inexpensive.

Step 2 - Research - Prospective buyers then they go on the Internet to do research on features, prices, warranty, maintenance, etc. The Internet helps educate them so that they can start calling or visiting your business.

Your Website - In the initial stages of the buying process, buyers are looking for unbiased information. You can provide this information on-line in exchange for the prospect’s name and e-mail address or use it as a tool to get them to come to your business. If you sell motorcycles for example, a Special Report such as “7 Motorcycle Buying Mistakes and How to Avoid Them.” can be very effective. These types of reports will immediately attract the attention of first time buyers.

But if you really want to appeal to first time buyers, you must specifically appeal to them in your ads. How? Home Depot uses FREE seminars and workshops. Walk into any Home Depot on a Saturday morning and you’ll see seminars being given on such things as; how to put up a ceiling fan or how to install a closet organizer.

So Home Depot shows “prospects” how easy a project can be, what tools to buy and how much material they will need. And guess what? Store traffic increases and sales go up! Their tag line says it all…you can do it, we can help.

Step 3- Store or Office Visit - Establishing a good relationship with a prospective client on their first visit is paramount.

What do prospects see when they first walk in to your store or office? How are they greeted? How long do they have to wait? How many phone calls do you answer while they are there? Do you offer them coffee or a soft drink? And remember, sometimes it’s how you answer a prospects question rather the answer itself.

The saying “you never get a second chance to make a first impression” is especially true during the “courting stage” of a first time meeting. Sometimes people remember less about that you said, and more about the way you made them feel.

For more information on generating leads, check out http://www.AdvancedSalesActionPlan.com With a few simple changes to your website, ads and first time meetings you will be able to increase the number of first time buyers you close.

Copyright 2008 ©

As President of Street Smart Sales and Marketing, David Carleton has developed sales, marketing and training programs that have helped hundreds of businesses in 30 countries around the world generate leads, increase sales and enhance their overall marketing effectiveness. For a free lifetime subscription to his newsletter, visit http://www.StreetSmartSalesAndMarketing.com